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Promoting Your WebsiteYou have a website, may it has just been launched or maybe it has been hanging around the World Wide Web for a few years. Unless you employ a professional design agency, the promotion is all down to you! What can you do to help make your website a success? Below is a guide to things that you can do, to help drive traffic to your website. Search EnginesA search engine is pretty much guaranteed to be the first place people will use to look for something. Hopefully, if they are looking for something that you can offer them - your website will appear in the results. Your website needs to be ultra 'friendly' to the search engine spiders that crawl the Internet for information, here are one or two tips on how to achieve that. Domain Name: Choose wisely, and if you can afford to, get more than one extension, .com is the most important as search engine's will rank a .com higher than a .net or .co.uk. If you have more than one domain name, you can 'park' your extra domain names, this just points them towards your hosting - so if a user types your address followed by a .com or a .net they will arrive at the same site - which could be your .co.uk address. Your domain name should be descriptive and include one or more keywords for your site. For example, richardweisscarsales.com will be much better than richardweiss.net. Page Titles: The text that appears within the bar at the top of the web browser is very important, search engines will make this high priority for a description of your website - so make it good. This is a bad example of a page title - Richard Weiss Car Company. The first example gives no clear indication what the company does, the second gives the company's location and the services that they offer. If your company is based online only, then you can obviously drop the location. Your title should be around 100 characters long, but should include your important keywords within the first 50.
Your description tag will be a short sentence describing your website, this is also shown on the results page so it should be informative, it should also include many of your keywords but in a well constructed sentence. Body Text: This is really important, you need to include as many of your keywords in your body text as possible. Search engines work by reading the keywords in your tags and then scanning your content to see if they match up, if they do then your site will be placed higher in the results page. If they don't, the search engine could consider it spamming, which will definitely damage your rankings. Emails
ForumsJoin a forum and get involved with an online community. The forum you choose should be one associated with your website and/or company. For example, if you own a record shop, join a forum that specialises in music discussions. You may be able to help people track down unknown or out of print records that you sell on your website. Specialised forums aren't the only online communities that you can join.
LinksIt's a good idea to have a 'links' page on your website, it is a very simple way of building up a network on routes to your website, in exchange for a link on your site - a company or individual will place a link on their website to you. This is known as a rhetorical link. More Tutorials
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Tags: These are keywords and descriptions that are embedded into the code that makes up the pages of your website. These should obviously be relevant to your website and the products and services that you offer. When putting together your keywords, think how people search, what words are they going to type into a search engine to find your website. Phrases are better than single words, for example 'used car sales' is better than 'used,car,sales'. Also include incorrect spellings of words in your keywords, not everyone uses perfect english when using a search engine! Don't include stop words within your keywords, most (if not all) search engines will ignore then, common stop words include a, the, or, to, an, it, is, and as. There are plenty of website's on the Internet which will help you choose good keywords as well as telling you what are the most commonly used keywords, try to only use a handful of the most common keywords. If you end up only using the most common ones you will be fighting (a losing battle) against a lot of sites in the rankings that all use the same keywords.
Every email that you send should have a signature at the end, this should include the name, description and url or your website. Even if the email you are sending is just a brief and casual note to a friend - include the signature.
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